Senior Deputy Mayor Priyanka Sharma inaugurates the café by cutting the ribbon
Amritsar, August 23 (K.L. Jit Walia, Gulati): Under the leadership of EBG Group founder Irfan Khan, the group opened its 21st café, ‘Adhira & Appa Coffee’, in the holy city of Amritsar. The café has been launched at SCO 80, D-Block Main Market, Ranjit Avenue, located below the office of Punjab Media Times newspaper and channel. Senior Deputy Mayor Priyanka Sharma inaugurated the café by cutting the ribbon.

On the occasion, EBG Group President Suresh Goyal and Operations Manager Navjot Singh welcomed her with a bouquet of flowers and honoured her with a model of the Golden Temple and a siropa.
Speaking to the media, Suresh Goyal said that the café’s filter coffee is one of its key specialties. He said customers will be offered a variety of coffees, food items and beverages in a modern and comfortable ambience.
Priyanka Sharma said that the opening of new cafés, restaurants and commercial establishments in Amritsar would create new employment opportunities for local youth. She said that such establishments would also contribute to strengthening the city’s economy.
With the launch of its 21st café, EBG Group has further strengthened its expansion in the food and beverage sector. EBG Group Operations Manager Navjot Singh said that the launch of ‘Adhira & Appa Coffee’ in Amritsar is an important achievement for the group. He said their aim would be to provide customers with the finest coffee, delicious food and an excellent service experience.
Punjab Media Times newspaper’s Editor-in-Chief K.L. Jeet Walia, who attended the occasion specially, congratulated EBG Group President Suresh Goyal and Operations Manager Navjot Singh on the commendable initiative.
K.L. Jeet Walia said that in today’s competitive environment, cafés and businesses that provide customers with better services, delicious food and an excellent and comfortable ambience are the ones that move rapidly towards success. He said the success of any business is not limited to offering a good product; courteous customer service, quality and a pleasant environment also become an important part of its identity.
Appreciating EBG Group’s initiative, he said that establishments which prioritize customers’ preferences and needs are certainly successful in creating a distinct identity for themselves in the market. He extended his best wishes to the office-bearers of EBG Group for the future and wished the new venture great success.
Business associates, guests and well-wishers also attended the inauguration ceremony.
